Noor Asia is a Dubai-based FMCG investments arm of the Saudi Arabian conglomerate Al-Muhaidib Group. Our product range are Rice, Juices, Beverages, Confectionary, Canned Products,Sugar, Gums, Bottled Water, etc. We have quite a wide range of Rice products from different origins such as India, Pakistan, Thai, US, Egyptian and others in different varities and packaging. We have our own brand of canned juice 'Floty', a float type fruit juice drink wtih real fruit piece inside (Fruit Sacs, Cells, Dices or Cubes). We are continuously seeking expansions especially in UAE, GCC, Middle East an African markets.